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Debabrata Behera
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Areas of Expertise
Somewhere around late 2023, a wave of websites decided ChatGPT could replace their entire content team. Thousands of articles went up in weeks. Traffic spiked
Last spring, one of our 34 locations set a promo for 9 a.m. local time, and it published in the wrong country, three hours before
Most people running ads right now are doing one of two things. Either they’re letting Google’s and Meta’s AI run completely on autopilot and hoping
A content manager at a mid-size SaaS company told me something last month that stuck. Her team published 214 blog posts in one quarter using
For a SaaS startup, gaining visibility is often a race against both time and budget. Paid campaigns can generate traffic quickly, but stop spending and
A marketing manager once walked into a monthly review with a slide that had 40,000 impressions, 3,200 page views, 900 social shares, and a client
A business spent close to 40 lakh rupees on Facebook and Google ads last quarter. Sales barely moved. Nobody could say which campaign brought in
Here’s a story that happens far more often than it should. A business owner spends ₹60,000 a month on Google Ads and Meta ads, opens
Open Google Analytics 4 on a Monday morning and look at your traffic acquisition report. If a huge slice of your sessions is sitting under
Somebody sends you a screenshot. It says 4,312 sessions, 3,104 users, 61% engagement rate, 187 key events. Then comes the question: “Is this good?” And