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Debabrata Behera
Why Trust This Author?
Areas of Expertise
Ten years ago, running a PPC account meant sitting inside the platform for hours, adjusting bids keyword by keyword, checking search terms every morning, and
Somewhere in the last three or four years, AI stopped being a side experiment marketing teams played with on a Friday afternoon and became the
Look, everybody who has a big Instagram account right now started at zero. Every single one. The account with 400K followers posting aesthetic morning routines?
Look, if you’ve been posting on Instagram for more than a month, you’ve probably said “the algorithm hates me” at least once. Maybe out loud.
It happens fast. One customer posts a screenshot at 11pm. By the time your social media manager wakes up and checks their phone over coffee,
Look, most brands are still sending the same email to everyone on their list and wondering why open rates keep sliding. You’ve probably seen it
A few years back, a small ecommerce store lost about 40% of its checkout traffic overnight. Nothing changed on their end, no redesign, no pricing
Most marketers are still using ChatGPT like a fancy autocomplete. They type “write me a blog post about email marketing” and get back something so
Look, if you’ve spent any time in a B2B sales or marketing role over the last few years, you’ve probably heard someone declare cold email
Somewhere around your third year in marketing, you hit a wall. You ask a developer to “just move the button up a bit” and they