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Debabrata Behera
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Areas of Expertise
Open Meta Ads Manager on the first of the month and it says 120 purchases. Google Ads says 140. Your email tool says 90. Add
Open any analytics dashboard for almost any website in 2026 and you’ll see the same story repeating. Somewhere between 55% and 70% of the traffic
Most website owners find out something is broken on their site by accident. A friend mentions the contact form didn’t work. Sales dip for three
Most people running ads or managing a website find out the hard way that spending money without conversion tracking is just guessing with extra steps.
Instagram used to show following lists in the order people were added. That feature is gone. Now, if you want to know when two public
Your email platform says the Diwali campaign made ₹2,10,000. Your founder asks whether email is actually worth the money. You open the dashboard, stare at
Picture a store owner in Pune who sends a Diwali campaign to 9,000 subscribers. The dashboard says 46% opened it. She screenshots the number, shares
You open a blank document to write a product page. The cursor blinks at you. Forty minutes later the only thing on the screen is
Most social media accounts don’t fail because the content is bad. They fail because nobody decided what to post on Tuesday. Someone opens Instagram at
Picture this. Your designer sends a banner for the Diwali sale, and the blue is slightly off from the one on your website. The social